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About us
Nitty Gritty was founded by three London mums - Amanda (Coplans), Gill (Newton) and Lillan (Osterberg) - who knew exactly what it was like to go through 'head lice hell'.
We started our company with a single mission in mind – to do everything we possibly could to help our customers and their families 'beat the bugs' without the need for nasty chemicals.
Why did we start Nitty Gritty?
Because when our three daughters constantly came home from school with head lice, we bought every single gadget, gimmick, potion and lotion that we could find… and nothing worked.
Most of the products we tried did more harm than good. We got sick and tired of our girls ending up in tears from the awful products we were putting on their heads - and still with nits, eggs and live head lice in their hair. It just felt like such an ongoing battle.
So we decided to create our own range of Aromatherapy products, that would not only be kind to kids, but that would actually get the job done. Lillan was a trained aromatherapist, and Gill was a manager of Body Shop, together we came up with the perfect solution to safely and effectively remove head lice without the need for any harmful chemicals. A year later we launched our company Nitty Gritty, bringing the first natural head lice treatment to the UK market.
Our Nitty Gritty Aromatherapy Head Lice Solution straight away became a huge hit. Parents were so relieved to finally say bye bye to nasty stinky chemicals and to be able to put something on their children’s hair that they knew was safe yet effective. It felt like such a victory, we were being inundated with letters from parents and carers all over the country thanking us for finally freeing them from ‘head lice hell’.
Parents were thrilled with our solution and how effective it was but they also wanted a product that would prevent the little critters from coming back. So we expanded the range and developed our Nitty Gritty Conditioning Defence Spray to help keep those pesky lice from crawling back on to your little ones heads.
Then the real breakthrough happened in 2004 when we launched our multi award-winning Nitty Gritty NitFree Comb. This was an absolute game-changer in the battle against head lice.
Unlike any other product on the market our patented micro-spiral comb is the only head lice product to remove not only the smallest head lice as well as the nits (the empty egg cases) but also, most importantly, it even removes the unhatched 'live' head louse eggs, which is the main cause of repeated infestations.
‘Every other product just leaves the ‘live’ eggs behind in the hair to hatch out,’ Gill explains. ‘That’s why infestations often seem to go on forever and you find yourself having to do weekly combing. But unless you get the unhatched live eggs out, you just end up right back where you started a week later when the new generation of head lice hatch out.’
The Nitty Gritty NitFree Comb serves a whole family – and can be used without any need for nasty chemicals. It works brilliantly with any ordinary hair conditioner, and even better when teamed with our Nitty Gritty Aromatherapy Head Lice Solution and Nitty Gritty Conditioning Defence Spray. One comb is all you need and it will last you a lifetime!
Since we launched the comb in 2004 we have sold millions of them to families across Britain, finally freeing them from their head lice hell. As well as selling through our website we have become available in major retailers including Boots, Tesco, Superdrug and Ocado as well as Lloyds and Asda pharmacies and independent pharmacies across the country. We were even approved for NHS prescription, to ensure every single family can access a Nitty Gritty NitFree Comb.
Our comb has won multiple awards and has had celebrities and journalists singing its praise over and over again. The Guardian called it the 'Rolls-Royce of nit combs', The Daily Telegraph called it a ‘miracle comb’ when it won their special Family Friendly Award, The Times newspaper named it as one of their 'Top Five Quick Fixes For Family Emergencies', the UK’s leading parenting website Mumsnet named it as ‘The Best Nit Comb’ and it was singled out for praise by Which? magazine, as well as being recommended on ITV's This Morning and Loose Women.
Celebrities across the world have used our comb, from Hollywood A listers to Royalty. We particularly loved when Jonathan Ross raved about our comb on his BBC Radio 2 show when he found out that his guest Emma Thompson had been battling the bugs. ‘Get the Nitty Gritty comb with the twiddly bits,’ he urged her. ‘It’s fantastic!’
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